We are living through a 21st century version of David Ogilvy’s maxim: “If all you want to do is attract attention, then you put a gorilla in a jockstrap.” It’s as though he predicted YouTube in 1983.
There is no more unreliable way to ascertain what people actually do than to ask them.
Ultimately, though, Samsung’s fundamental problem is that they have no software-based differentiation, which means in the long run all they can do is compete on price. Perhaps they should ask HP or Dell how that goes.
A goal of design is to drive out disorder by maximizing both simplicity and complexity. In most designed products, what we respond to best is a rich, layered experience (complexity) combined with ease of use, ease of understanding, or ease of purchase (simplicity).