Each ‘sprint’ focuses on a specific design challenge. And because ‘sprinting’ is so quick, we explore a range of ideas in a relatively short space of time. That’s the theory. But like any bit of design thinking, the real insight came from trying it out and testing it in practice. Over the last year we’ve done lots of design sprints, so I wanted to share what I’ve learnt and how we’ve developed the process.

As Orwell said, if you want a vision of the future, imagine a page load progress wheel spinning - forever. Or something to that effect.

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I like things. Full disclosure: a lot of things. More things, perhaps, than can be reasonably liked by one person. To me, rose-colored glasses have always seemed a curious concept as the world seems shiny enough without them. So I steer clear of conditions that might increase the likelihood of…

Serendipity. Related posts: “Creative People Say No." and "Let’s Talk About Margins

If only my actual commute could go by this fast…

To maintain a brand’s value in the future, one must begin by understanding the basics of cognitive psychology — how people judge human consistency and anomalies of character, and how people perceive human relationships. This reveals greater understanding of how to achieve consistency beyond repetition. Consistency is still at the heart of a brand’s value, but in this fluid and agile world, repetition cannot be the only rule.